Coupland's
Bakeries
Founded in 1971, Coupland’s Bakeries is one of New Zealand’s largest independent bakery chains. Marking their 50th anniversary, they rebranded and enlisted us to update the exterior of their Head Office, Manufacturing, and Retail buildings.
The iconic corner site is made up of a number of different buildings and warehouses. The brief was to reimage the site as the ‘Home of Couplands’, visually fuse Coupland’s heritage with its future, and provide a welcoming, easy-to-navigate environment.
The design needed to highlight the best offerings, be Instagram-worthy, and a source of pride for both customers and staff. In stark contrast to the existing off-white exterior, we used a deep charcoal grey to unify the various buildings.
The dark, strong colour was perfect for displaying large-scale images portraying the company’s history and progression and reflecting the pride they have in their people and products. Charcoal aluminium shutters wrap the whole top story of the main office building, modernising the exterior and creating visual impact, as well as serving as a sun/privacy filter to enhance the overall user experience. The result is a revitalised space that reflects the companies brand and renewed vision for the future.
